Yesterday I expressed concern regarding the internet advertising company Phorm. Today Privacy campaign group Privacy International director Simon Davies says

“We were impressed with the effort that had been put into minimising the collection of personal information.”

“Phorm does advance the whole sector of protecting personal information by two to three steps.

“The problem is that may not be good enough for consumers.”

“Behavioural advertising is a rather spooky concept for many people.” Source: The BBC.

Back to my original thoughts on this – nothing to worry about.