In today’s Guardian Zoe Williams reports

The Advertising Standards Authority has received nearly 200 complaints about the Heinz mayonnaise ad, which – assuming a higher final tally – should make it one of the five most offensive this year.

I know 200 does not sound a lot but in terms of people getting off their asses and making a complaint for the UK, that is a lot. Now what is so offensive you ask, well watch and see.

Guessed it? Two men kissing of course, this is why the ASA has received 200 complaints about a gay kiss. The thing is it is not a gay kiss, as Zoe writes

It is a joke about the mayonnaise being so authentic it is as if your mum has turned into a bloke from a New York deli.

The thrust of Zoe’s article is that we are too lazy to complain, and she is right here is an advert we should complain about.

In the Lancashire Evening Post Mike Lorimer, brand manager at Rustlers is reported as saying that:

We believe that the advert is tongue in cheek and empowers women, as it is the woman in the ad who has decided to take her clothes off, not the man…The whole theme is that you can get a tasty Rustlers snack in just 70 seconds, there’s no waiting round so you are fast forwarding to the best parts of life

What utter bollocks! As any fool can see, man enters code, women spins on sofa and her clothes come off, empowering women! Why is my TV polluted with such sexist crap?

Hat Tip: femmedium.