BT has today cut the cost of calling 0845 and 0870 to zero for many of its customers, following a consumer campaign against companies profiting from premium rate lines.

Subscribers to BT’s Anytime package will get free 0845 and 0870 calls at all times, while Evening and Weekend customers’ calls will be free after 6pm Monday-Friday, and all weekend. Source: The Register.

What of Virgin? “No comment”.