It’s sort of hard to believe but environmental campaigners in America say.

The tenderness of the delicate American buttock is causing more environmental devastation than the country’s love of gas-guzzling cars, fast food or McMansions, according to green campaigners. At fault, they say, is the US public’s insistence on extra-soft, quilted and multi-ply products when they use the bathroom.

“This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormous,” said Allen Hershkowitz, a senior scientist at the Natural Resources Defence Council. Source: The Guardian.

Now is the Natural Resources Defence Council receiving funding from the Motor manufacturers? You have to wonder. Still in reality, we still need to cut down on our car usage regardless of the type of toilet paper we use.