The BBC reports that Professor Chris Griffiths of Manchester University has clinically proved that Boots No 7 Protect & Perfect Intense Beauty Serum reduces wrinkles. Now I’m a sceptic about such claims and a trial size of just 60 people seems a rather small sample – but I’m no scientist, and I can’t afford the £190 needed to subscribe to the British Journal of Dermatology, where the report is published, so I can read it for myself – so we are left with an assertion that a miracle cream works and trusting that journalists have done their work – I’m not that trusting. I’m even more sceptical when:

Professor Griffiths stressed that they were independent, although the work received funding from Boots.

And another thing what happens when people stop using the serum?