Do our morals such as they are, desert us during a recession? The increasing profits at Primark would suggest so – it seems when times are harder we couldn’t care about sweatshops – yet we all know in our hearts how Primark makes its clothes and profits – by squeezing its supply chain in developing countries – when that happens then the living-standards of overseas workers suffers.

We’ve no excuse – there’ve been numerous exposé, High price paid for cheap UK clothes, The abandoned generations: how child labourers suffer as India ignores the law or Exposed: Primark’s fashion sweatshops that pay children just 60p a day – in fact go to any news website you fancy: type in “sweatshop” in to their search box and see what stories you get back – see you’ve no excuse.

Still avoiding Primark won’t help a lot as pretty much every business is at it. War on Want wants us to join their Love Fashion Hate Sweatshops – I can’t say I love fashion but I certainly hate sweatshops and believe workers should be paid a living wage, so I’ve pledged my support.