A Dutch company 94 Wines sells well; 94 wines – no labels and no names, just 94 bottles numbered and coloured each listing the grape variety, region of origin and alcohol strength with brief tasting notes. You can answer six simple questions and 94 Wines will select three wines for you to purchase – I rather like the idea and design of the bottles. Now comes the clever/daft bit depending on your view.

Each bottle has a QR Code also know as a two dimensional bar code and what do theses do?

Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hard link or physical world hyperlinks. Wikipedia.

94 Wines allows you to load text, photo or even a video to their website so each bottle can have it’s own custom QR Code – all included in the price – trouble is I don’t know of many people who know what to do with a QR Code – maybe it’d different in Holland – I don’t know – personally I go with daft idea.

So what’s the wine taste like? I’ve no idea – I’ll have to buy some although I’m not sure they deliver to the UK – Oh Well.