To be honest I’ve not brought anything by Prince since the release of his greatest hits package – The Hits/The B-sides. When he released his last album Planet Earth as free giveaway in the Mail on Sunday – I assumed it to be an album of outtakes and the like – and to be honest nothing on earth would persuade me to buy the Mail on Sunday – I wouldn’t wipe my arse with it – so I ignored the whole thing.

Now however in an interview in the Daily Mirror we learn he’s to release his new album as a free giveaway on Saturday.

“You must come and listen to the album,” he says. “I hope you like it. It’s great that it will be free to readers of your newspaper. I really believe in finding new ways to distribute my music.”

He explains that he decided the album will be released in CD format only in the Mirror. There’ll be no downloads anywhere in the world because of his ongoing battles against internet abuses.

Unlike most other rock stars, he has banned YouTube and iTunes from using any of his music and has even closed down his own official website.

He says: “The internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it and then they get angry when they can’t get it.

“The internet’s like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good.

“They just fill your head with numbers and that can’t be good for you.” Peter Willis, The Mirror.

So if you want the latest Prince album you’ll have to purchase Saturday’s Mirror – which isn’t as bad as the rest at least it supported Labour at the general election and not the Con-Dems like the rest – oh and I’ve completely forgotten the intervening Lotusflow3r – but maybe that’s an indication of Prince’s relevance these days – he made great music once but doesn’t now.