Aug 17, 2009 Comments Off
Who Do You Trust?
Ben Goldacre writes about the dubious practices of the Express, Mail, Mirror and Telegraph in publishing dubious research as news – in the Express’ case the top half of a page contained an article on a product whilst the bottom half of the page would contain an advertisement on where the product could be purchased.
The reason papers are doing this is
Advertising revenues for newspapers will be down 25% this year. They are short of cash, they are short of money to pay people to fill their pages, and they print PR-reviewed “research” straight from the press release, because it’s quick and it’s cheap. Ben Goldacre, The Guardian.
And to be honest that’s what I come to expect from these newspapers – the trouble is it’s creeping into my newspaper as Goldacre writes
And nobody is immune. I love the Guardian. On Monday we printed a news article about a “report” “published” by Nuffield Health, headlined “No sex please, we’re British and we’re lazier than ever”. “This is the damning conclusion of a major new report published today,” says the press release from Nuffield about a document they call the “Nuffield Health Fitness Report”. News? I asked Nuffield’s press office for a copy of the new report, but they refused, and explained that the material is all secret. The Guardian journalist can’t have read it either. I don’t really see how this “report” has been “published”, and in all honesty, I wonder whether it even exists, in any meaningful sense, outside of a press release.
Nuffield Health are the people who run private hospitals and clinics which you can’t afford. In the week when the NHS is under attack from all sides in the US, The Guardian gave free advertising to Nuffield, for their unpublished published “report”, which nobody even read, in exchange for 370 words of content. This is endemic, and it creeps me out. Ben Goldacre, The Guardian.
Where else is The Guardian cutting corners? Who do you trust with the news?







Recent Comments