Mar 31, 2009 Comments Off
Wikipedia Kills Encarta
Encarta the once ubiquitous encyclopaedia is to be discontinued
On October 31, 2009, MSN® Encarta® Web sites worldwide will be discontinued, with the exception of Encarta Japan, which will be discontinued on December 31, 2009. Additionally, Microsoft will cease to sell Microsoft Student and Encarta Premium software products worldwide by June 2009. Encarta FAQ.
Why
Encarta has been a popular product around the world for many years. However, the category of traditional encyclopedias and reference material has changed. People today seek and consume information in considerably different ways than in years past. As part of Microsoft’s goal to deliver the most effective and engaging resources for today’s consumer, it has made the decision to exit the Encarta business. Encarta FAQ.
What tosh companies speak – the way people consume information as far as online encyclopedias go is much the same as it ever was: it’s just Microsoft couldn’t compete with Wikipedia. In the current financial climate Encyclopaedia Britannica must be suffering – why pay £50 pounds for annual subscription or even £5 a month when Wikipedia’s free?
Hat Tip: Ars Technica.


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